Bond Dickinson to target international growth post-merger

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  • Pipe dream. Maybe they should sort out the problems which have seen the firm tumble down the rankings, before thinking about ways to open offices abroad.

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  • That sounds like cuts to me.
    Maybe their "international strategy" will mirror how Dixon Dees ran its London office. Lots of hype, but the reality was that for years it was a solitary meeting room with a coffee machine. That's my experience of Dixon Dees, no substance behind the boasts.

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  • To be fair an international presence is just what Bond Dickinson needs to put clear water between themselves and Quality Solicitors.

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  • As with other Dickie Dees announcements, this is best taken with more than a pinch of salt.

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  • No international footprint?
    Mr Blair, have you forgotten about the Dickinson Dees Brussels office?
    Or... will that also turn out to be meeting rooms? Are any of the competition team based there? To avoid a lack of credibility, I think we should be told.

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  • Why do they need to come out with all of this hype and propoganda? They should learn from past mistakes and be realistic about where they and what they've acheived.

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  • Hill Dickinson Bond Dickensian. Similar names. Can only be a matter of time before the two giants of mediocrity merge.

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  • I worked as a solicitor at DD for some years. I enjoyed my time there - the work and the people. Based on my experience, the bile aimed at the firm is unjustified. The harsh comments posted are a sad reflection on the writers. I wish BD all the best.

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  • 18 months? Really?

    How can it take 18 months to copy what your rivals did in 2003?

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  • Anon 10:41pm,
    I also worked as a solicitor at DD. I can understand why Dickinson Dees is the subject of ridicule amongst lawyers.
    The problem lies with the marketing team. They don't seem to understand the firm's mid-market position, so make silly boastful statements that undermine the good work done by 90% of the firm.
    For example, the Newcastle Journal reported this merger with the line:
    "THE North East's biggest law firm is to merge with a South West company".
    For those who don't know Dickinson Dees is the 3rd largest law firm with offices in the North East. Also Bond Pearce is the bigger firm, so why downplay their role?
    I agree that new firm Bond Dickinson deserve to start with a clean slate. I think the merger will be a success, but Bond Pearce's marketing team should lead on the branding, PR etc.

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  • Dickie Dees have been claiming to have a Brussels office for years. Is going to turn out to be a fib / accidental misrepresentation blamed on office junior in the PR team (like the 699 solicitors, the London presence etc).

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  • In 2 years time I will be writing a plan to date a supermodel. Just so you know.

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  • ?

    It's now 2014. This article came out in 2012. There isn't any sign that BD has an international presence. Can we have an update?

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  • Intriguing. Did they manage this or was it just hot air?

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