The Lawyer Africa Elite 2014 features an in-depth look at 46 leading independent firms’ strategies in 15 key sub-Saharan jurisdictions, as well as the views of in-house counsel from some of Africa’s largest companies... Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
Berwin Leighton Paisner (BLP) has hired a PR and marketing guru to drive its marketing strategy.
Ash Coleman-Smith, managing director EMEA and London at PR and advertising agency Ogilvy, will take up the board position on 1 May, reporting to managing partner Neville Eisenberg.
Coleman-Smith said of his move:“[Law] is a very interesting sector, there’s the legal Services Act, the arrival of firms from the US, recessionary pressures and all the impact on clients and charging structures, [combined with] an incredibly crowded marketplace, meaning that firms have to become more creative in how they communicate. I was particularly interested in BLP because it had the tag of ’one to watch’.
“The key thing is making sure marketing and communications are connected with the business strategy. I look round at the sector and a lot of activity [isn’t].”
During a 25-year career in marketing and communications, Coleman-Smith has worked with Latham & Watkins and Lexis Nexis, but he said that it is his experience “outside the legal sector” that led to his hire.
He added: “Firms [need to be] seen as not just a deliverer of professional services, but a clear business partner - that’s where the opportunities for cross-selling and long-term relations are. You don’t achieve this [quickly] but as part of a three-to-five year plan.”
Coleman-Smith replaces former marketing head Neil Templeton and will run a 25-strong team.