The Lawyer Africa Elite 2014 features an in-depth look at 46 leading independent firms’ strategies in 15 key sub-Saharan jurisdictions, as well as the views of in-house counsel from some of Africa’s largest companies... Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
Lawyers have a reputation for being cautious people. But Barlow Lyde & Gilbert (BLG) took a stand against this stereotype with its now legendary advertising campaign in May.
The full-page BLG ad named 250 corporate counsel and their companies. As a result, last week the Advertising Standards Association upheld a formal complaint against BLG made by a handful of anonymous in-house lawyers, who may well have included Charles Lawton of Rio Tinto and Mark Harding of Barclays, given their previous outrage on the subject.
The ad certainly stood out from the usual hollow law firm blurb, but alarm bells should have rung at BLG before it even hired advertising agency Harrison Troughton Wunderman.
The ad firm has two partners, Steve Harrington and Lester Wunderman. Harrington has gone on a three-month sabbatical and Wunderman has left the agency.
Funnily enough, the agency's own marketing catchphrase is: "If you are a cautious soul who wants to deviate little from what the rest of the market is doing, perhaps you should look elsewhere."