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Baker & McKenzie has clinched a deal to advise Rupert Murdoch’s News Corporation on its carbon neutral strategy.
Sydney-based climate change partner Martijn Wilder and associate Adam Shepherd have advised the company on its plan to reduce its total carbon footprint to become carbon neutral by 2010.
This is the first time Baker & McKenzie’s climate change practice has worked with News Corporation, winning the instruction on the back of industry recommendations, the firm has worked for the company in other areas in the past.
As part of the carbon neutral initiative, Wilder and Shepherd advised News Corporation on the market rules relating to the purchase of voluntary carbon offsets as well as doing the deals to purchase the offsets. During the 2006 fiscal year the company emitted 641,150 tonnes of carbon dioxide, a figure News Corporation wants to dramatically cut in the next four years.
Wilder said: “This is a significant deal because it is a company people don’t traditionally think of as being a carbon emitter. Over the last three to four months while News Corporation was doing this there was a lot of criticism of people buying carbon from credits that don’t exist, which made this more challenging.”
Baker & McKenzie’s Sydney-based climate change group has been active for 10 years and currently boats 12 lawyers whose sole focus is environmental and climate change work.