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Baker & McKenzie has been appointed as global IP counsel for manufacturing giant JCB.
It is the first time the Staffordshire-based company, which posted a turnover of £1.35bn in 2009, has appointed a law firm to act as its global IP adviser. Baker & McKenzie will advise JCB in all IP matters apart from in China, where Bird & Bird has been selected to act as local counsel. It is the only other firm to secure a place on the company’s IP panel.
Firms were invited to pitch for the roles in June. The tender process was hosted in China but was overseen by JCB’s UK-based legal counsel Adrian Ross.
Bakers’ pitch was led by London-based global head of IP Paul Rawlinson, who specialises in trademark litigation and who also acts as the relationship partner for key clients such as Unilever and L’Oreal.
The IP practice, which has 150 IP lawyers worldwide, will primarily represent JCB in enforcement matters. Other IP clients include Sony, Calvin Klein, Hewlett-Packard, Pfizer and Nike.
The five-strong London IP team, which played a lead role in securing the mandate, focuses on trademark portfolio management, rights enforcement, big-ticket IP litigation and IP issues within the IT and media industries.