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Baker & McKenzie has topped a table of leading international law firm brands for the third year running, but the rest of the top ten is rapidly catching up.
According to a table compiled by legal researcher Acritas, the gap between Baker & McKenzie, which has dominated the table of leading international law firm brands since its inception in 2009, and the rest of the top ten has closed considerably.
In a statement, Baker & McKenzie’s managing partner Gary Senior said: “As multinational companies expand their global presence, they are increasingly turning to law firms that have the global breadth and depth to provide high-quality advice and service with fluency across multiple jurisdictions. Our brand is a mark of distinction and a point of pride.”
Freshfields Bruckhaus Deringer has overtaken Clifford Chance as the second most recognised international law firm brand, with a brand index score of 90.5, compared with Baker & McKenzie’s 100. Freshfields’ score last year was 67.3.
CMS and Gibson Dunn & Crutcher are both new entrants to the top 20 this year. While Chinese firm King & Wood and Indian firm Amarchand & Mangaldas have both made considerable gains with their brands, both still remain outside the top 20.
The Sharplegal Global Elite Brand Index, compiled by Acritas, was determined by asking 963 general counsel from global elite companies (with a minimum revenue of $1bn) four questions: the first law firms that come to mind, the firms they feel most favourable towards, the firms most considered for multi-jurisdictional deals and the firms most considered for multi-jurisdictional litigation.