Baker & McKenzie king of the global legal brands - but magic circle closes the gap

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  • Not surprisingly, Bakers leads the world in global revenue as well !

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  • Whith Bakers, HogLove and DLA in the top ten it is clear that this is predominantly about ubiquity and nothing to do with prestige.

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  • Thanks Anonymous for your insight.
    The article clearly states the 4 questions asked. None of them mentioned "prestige".
    Is brand awareness supposed to be linked to prestige?

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  • Far too UK centric (no surprise from The Lawyer) and I presume the agency was a UK-based one.
    The U.S is 55% of the global legal market, yet you have Skadden behind all the UK MC firms. Latham in 17th, behind CMS etc..which is just daft

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  • May agree, though CMS brand in France ranks quite high in the world and the German arm is strong too. So CMS is not "UK-centric". In fact, CMS Cameron McKenna is an increasingly smaller part of "CMS".

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  • I agree with Ryan, Skadden and Latham should definitely be placed higher

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  • No Dickinson Dees?

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  • Regarding comments that the results are UK-centric, the data was compiled from the views of 963 general counsel, 88% of whom are based outside the UK, operating across the world in 'global elite' companies with a minimum revenue of $1 billion. They were interviewed as part of the Acritas Sharplegal 2011 survey. A full report, including methodology, is available at www.acritas.com

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  • @ Anonymous "Whith Bakers, HogLove and DLA in the top ten it is clear that this is predominantly about ubiquity and nothing to do with prestige."

    Would be nice for you to do your due diligence before you make such a statement. Not sure what you consider prestigious, where you have lived the last few years when the global legal industry landscape has shifted, and what law firms you are familiar with but those three firms you mention happen to be very prestigious in many of the jurisdictions where they are present. More over, if you look at the history of Hogan for example, you'll realize that the firm comes from very reputable origins in the Washington, DC market. As for Baker McKenzie and DLA, their only sin is to have taken advantage of favorable market trends and of listening to clients while traditional law firms refused to do so. These firms have focused on building strong businesses with an even stronger client-focused culture while some of the "white shoe" and "Wall St" firms are busy resting on their laurels; moreover, PRESTIGIOUS clients (I invite you to take a look at their client lists) and incredibly talented lawyers and business professionals are joining the ranks of these global power houses. It can't be for no reason! Not only are clients saying so, their financial performance speaks to this truth. The old school mentality and way of judging law firms is not doing you or traditional and stubborn law firms and lawyers any favors.

    Congratulations to the leading firms and may those US firms not in the top 20 take a hint from UK firms and their leading US brands and learn more about exporting their services, listening to clients and approaching their business in a more innovative fashion.

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