Categories:Australasia

Ashurst confirms tie-up with Australia's Blake Dawson

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  • With the UK/EU in an economic shambles, no wonder law firms are flocking to the lucky country. Have your passports and boarding passes ready when going through customs please.

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  • The merger makes sense for both firms but a lot more moves will be needed to make Ashurst a credible global firm with the scale and resources to compete against the leading firms.
    Post this merger it will still be well under half the size of the largest firms, with no presence in South America or Africa and only a token one in North America.

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  • 3 months on looks to have been an expensive marketing plunge with little momentum.
    The Aussie side must be in a fit of despair having shed their name with no real commitment from London and being held on a string until 2014.
    Asia seems dominated by its chair with no growth and US ambitions still an elusive priority.
    Folly?

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