A&O most successful among law firm Twitterati

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  • Really? What are they doing on there? What of meaning can a law firm possibly have to say in 140 characters?

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  • "Despite having zero tweets Norton Rose’s account, which ranked number 10, scored 88 points in the survey, only two points below Olwsang, which has posted over 100 tweets."
    Did Norton Rose pay to get included in this survey or something? How on earth did they manage to come out over Olswang and the rest? Can someone from Intendance explain?

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  • This survey has no credibility. If Norton Rose can appear in the table at all depsite having no tweets then the methodology has misunderstood Twitter completely. Effective Twitter accounts are those that engage with their community by, in the first instance, tweeting - and also retweeting, replying and using hashtags.
    Conduct a search on Norton Rose's Twitter account in any respected engine that measures Twitter effectiveness or influence (eg, Tweetreach, Klout) and you'll find a very low score.
    Norton Rose will not be picking up any business from having a dead account, I assure you.
    What ridiculous metrics, Intendance. It's like judging a green grocer by what shoes she wears.

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  • So, the head of M&A Paris is leaving and further eruptions to come, but a phantastic success on the twitter front - just pitiful

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  • @Anon, 3:53pm
    There was a time when New York law firms were judged by the shoes their lawyers wore.
    Besides, my local greengrocer works barefoot, and therefore does not receive my custom. The freak.

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  • Well, congratulations on winning a meaningless Twitter competition.

    Their website, on the other hand, is appalling.

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  • such a shame that so many firms bother to go to the trouble to personalise their accounts (allen & overy's is particularly spiffy) but are so ineffective at utilising twitter to its full potential. there are plenty of lawyers on twitter engaging with other tweeters, making for intelligent and interesting discussion most of the time. why top law firms fail to understand how to interact is beyond me...

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  • Is this a joke? There are numerous UK lawyers on twitter who according to the authoritative klout.com website are more influential than Allen & Overy who have a current klout score of 30.

    For example, such legal twitter rock stars as @london_law_firm @brianinkster and @jonathanlea have klout scores of 54, 54 and 51 respectively.

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  • Shameless bit of self-promotion from Jonathan 'self described legal twitter rock star' Lea above there.

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  • Dreadful report!
    I wonder what they were trying to achieve?!

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  • Even I've got a Klout score of 47!! Which outdoes the pathetic 30 of A&O by some margin. And yes, with over 3000 tweets and 1000+ followers resulting in an extensive network of potential clients and contacts, Twitter can work. If you engage and take the trouble. And thanks Jonathan for mentioning my humble firm too!!

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  • Sorry, I should have added some humour and self-deprecation to my shamelss self promoting post above.

    Jennie - I will pass some pensions work to you one day!

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  • Agree with Jonathan Lea. Joke in the methodology used.
    "Did Norton Rose pay to get included in this survey or something? How on earth did they manage to come out over Olswang and the rest?"
    Ha.

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  • The formula that intendance seems to be pretty full-proof. I think Norton's high position must just be because it ticked all the boxes EXCEPT number of posts? I don't know.

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  • I fail to see what value major commercial law firms can derive from Twitter (and to be honest other social media). In this context, the survey is irrelevant and, anyhow, would appear flawed if you can get in the Top 10 without having posted any tweets! Lawyers win new business by building relationships with decision-makers face-to-face, not in cyberspace. Twitter is for twits!

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  • Airheads and narcissists one and all.

    Meanwhile, back in the world of grown-ups ...

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  • Sorry to spoil a good story and disappointed not to be confirming a negative but a quick google of "Norton Rose Twitter" rather surprisingly disclosed three different twitter accounts including this rather interesting one from their Climate Group:

    http://twitter.com/nrgclimatetalks

    Perhaps it was this rather fresh approach to twitter that won them recognition.

    Are surveys done of journalists?

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  • There are thousands of us out there.IT CAN NOT BE ACCURATE.

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  • To paraphrase Michael Winner "calm down people, it's only an IDEA of quality".

    To all those posting comments about A&O's account being rated highest, especially the cowardly anonymous ones, here are a few aspects you seem to have overlooked by not reading the report properly.

    Firstly, we used the Hubspot Twitter Grader tool, so it is NOT our methodology. If you have an issue with the criteria used, why not complain to them.

    Secondly, the intoduction to that section (page 10) states that Twitter Grader was used to give an IDEA, I repeat an IDEA, of account quality. So this result should not be taken as definitive.

    Thirdly, if you actually read the report you will see that I flagged up the discrepancy relating to Norton Rose, their lack of Tweets and their high score.

    Fourthly, the report only looks at Twitter use among the top 50 UK law firms. So yes there could well be smaller firms out there with better Twitter accounts than A&O, but the whole point of the report, as stated many times, was to give an overview of Twitter use among the top 50 only...we had to draw the line somewhere.

    Hope that clears some issues up.

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  • Having read this article I am absolutely amazed that interdance could produce such drivel. And also that the lawyer decided to publish such drivel.

    Having had a look at the Allen & Overy twitter stream they seem to do very nicely in tweeting out press releases and articles. There is no engagement... what so ever. They may have 2810 followers, but Norton Rose Group (main account) which has never tweeted has managed to acquire 457 followers. So, not really that impressive, at all.

    Did Interdance fail to actually look at the lawyers who are using Twitter well? I suspect not...They may not be large magic circle firms like A&O, but @london_law_firm & @brianinkster could teach the top ten firms on twitter a large amount how to create a buzz and conversation to enable you to punch significantly above their weight. (and gain business from this conversation)

    What worries me is that we have a supposed reputable digital agency churning out poor quality research. They are advising their clients about social media... I pity their clients.

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  • To paraphrase Michael Winner “calm down people, it’s only an IDEA of quality”.

    To all those posting comments about A&O’s account being rated highest, especially the cowardly anonymous ones, here are a few aspects you seem to have overlooked by not reading the report properly.

    Firstly, we employed the widely used Hubspot Twitter Grader tool, so it is not our methodology. If you have an issue with the criteria used, complain to them.

    Secondly, the introduction to that section (page 10) states that Twitter Grader was used to give an IDEA, I repeat an IDEA, of account quality. So this result should not be taken as definitive.

    Thirdly, if you actually read the report you will see that I flagged up the discrepancy relating to Norton Rose, their lack of Tweets and their high score.

    Fourthly, the report only looks at Twitter use among the top 50 UK law firms. So yes there could well be smaller firms out there with better Twitter accounts than A&O, but the whole point of the report, as stated many times, was to give an overview of Twitter use among the top 50…

    I will be elaborating on this further later today. Watch this space

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  • Thanks for the details, Intendence. But you still miss the point of Twitter. If I were to use third-parties' methodologies to help me put together a table or even just to give me an "idea" about something and the result is that NR appears, I'd use another methodology or develop my own. Taken outside of the statistical point here, the fact is that NR's Twitter account is not effective and nor is it working for the firm.

    Do a real overview of the Top 50 firms' usage and ask them why they daren't use Twitter.

    To all those who say rather immaturely that Twitter is for "twits", it's actually an excellent way of keeping on top of what's happening in the various legal and industry sectors. You can follow conversations on your practice area or industry sector. What better way to serve clients by keeping tabs on their business area and the relevant laws? And the demographic of Twitter user is largely professional, middle class and aged 30 to 55.

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  • I am left with the impression that there is some favouritism here, not least that the list is made up of our Magic Circle friends. There are many small firms, my own most definately one of them which have an extremely active Twitter presence and a 97% follower to followback ratio who were completely overlooked. Giving the cup to A&O and comprising a list of the magic circle firms gives a very clear message to the rest of the profession!

    Twitter is not just about telling the world how wonderful YOU are. It is about interaction. Have these firms ever interacted with the Twitter community?

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  • I worry about using Hubspot's twitter grader account within the methodology. In my experience it seems to be heavily weighed towards absolute follower numbers. (Which explains why Norton Rose was able to get into the top ten without tweeting). anyone can 'buy' or automate sufficiently to gain followers rapidly.
    Klout is a far better tool to use to measure twitter influence and gives a bit measure of effectiveness of a twitter account.

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  • To Kevin Wheeler, Wheeler Associates

    Twitter may well be for twits! So what?

    Arguably, web sites and, even, telephones were for twits once; but that doesn't mean that they remained so.

    Of course, television always has been for twits, but it didn't stop it becoming an important communication channel.

    Nevertheless, this survey remains devoid of meaning!

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