Anelka’s own goal: what to do if employees damage your business

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By Richard Barker

Footballer Nicolas Anelka’s recent alleged anti-Semitic gesture has had significant consequences for his club, which has lost one sponsor and faces the prospect of losing more. What can you do if an employee’s actions cause damage to your business?

After scoring a goal against West Ham United recently, West Bromwich Albion striker Nicolas Anelka celebrated with a quenelle gesture. Little was made of Anelka’s celebration at the time, but it has since transpired that it is an anti-Semitic gesture made notorious in his homeland France by a stand-up comedian and friend of Anelka’s.

While Anelka faces a lengthy ban from the Football Association, his employer, West Brom, has suffered more serious commercial consequences, with its principal sponsor, Zoopla, terminating its £3m contract and others, such as Jack Wolfskin, threatening to follow suit after insisting that they ‘strongly disapprove’ of the gesture…

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