UK top 50 a 'cash cow' for PR agencies, claims new research

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  • Yet so few get it right.

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  • This is the equivalent of saying that businesses waste money on lawyers 'drafting contracts'. Well done The Lawyer for falling for the puff coming out of LNS - it shows their PR works.

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  • So a company hawking a direct press release distribution service conducts a survey that finds law firms spend too much on getting PR agencies distribute press releases. Hmmm. Next week, perhaps Lawyers on Demand could conduct a client survey that exclusively reveals clients of traditional law firms waste money overpaying for legal services.

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  • This raises the question of course whether Legal News Service used one of their own templates for the press release about this "research". Or whether they wrote a bespoke press release because no blinkin' journalist is going to notice a particular release if they all look the flippin' same.

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  • Anonymous 3:08 pm - you wouldn't be from a PR Agency by any chance...

    Surely the most important thing is that the press release is well structured and has all the content the journalist needs to write the story.

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  • Surely if a journalist knows that the press release is of a high quality and contains ALL the information required to write the story in full that will make them more - not less - likely to "notice" it?

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  • Sounds like a combination of Legal News Service and conventional PR consultancy would be the best solution all round

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  • Having looked at the Legal News Service site it seems to make sense if it works as it says. Has anyone used it?

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  • We've used it combined with conventional PR and have to say it works for us. It frees up agency time so they can concentrate on the strategic elements to campaigns, on research, commentary and thought leadership pieces.

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