Logistics giant Eddie Stobart becomes the latest ABS

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  • I suppose having a brand like stobarts can be good and bad. While it may seem a good fit for the haulage industry to use stobarts, the view amongst a large number of taht industry is that they wouldn't want the competition (i.e stobart's) knowing about their business so they are maybe turned off by the brand. while it may seem a sligtly obvious point among lawyers that stobart's and stobart's legal are separate entities, the general public have a less sophisticated view of such things

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  • The general public will go with a well known brand that can deliver.

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