Analysis on DWF: Self-assembly, or the DIY law firm

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  • What intrigues me is how the mostly salaried partners feel about the few equity partners receiving so much more of the profits than they do. Is it a sustainable model, or an accident waiting to happen?

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  • The 'innovation' is not in 'acquiring scale'. Anyone can do that. Its whats you do with it once you have acquired it.

    Its fair to say that most text book analysts seem to agree that mergers dont work. If however you are in the legal profession, where turnover is the measure above all, mergers work great.

    The true reality is that the biggest challenge to firms over the next 5 years is dealing with the natural cyclical entropy of the legal profession. The current market environment is not just some temporary economic frustration. Its more akin to a consumer rebellion. This will almost certainly be 'the new normal'.

    That said the internal challenge for most law firms is to not only innovate their business model to fully understand their target clients and develop propositions that support price and value but to also create new organisational structures, infrastructures and cultures synonymous with the future client base, not only having more choice, but becoming even more demanding on price, value and service.

    The problem I see with DWF is they are effectively building/buying a business structure of the past heading into a pretty unknown future that is demanding an alternative.

    As a marketer, I love the brand. But brand, brand strength, brand loyalty, brand equity and engagement (yadda yadda) is part of history now.

    This is the marketing age of the 'value proposition'. Quite what DWF's current market proposition is, Im not sure.

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  • DWF is growing really fast, taking the lead in technology. As a client, I can see a big investment in IT. The extranet they prepared for us was simply astonishing. I hope we will be able to see DWF in the Top 10 soon.

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  • As a DWF client I have to admit, services they provide to us are simply astonishing (IT), especially the extranet portal they setup for us. We hope to see DWF in the top 10 very soon, they deserve it.

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  • Surely this relentless quest for a mention in the top 30 must be a business plan for a CEO who has concurrently devised his own quick exit plan.

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  • The most awful, bullying, soul destroying place to work. Hopefully they get swallowed up by a dignified law firm

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