Addleshaws to spearhead client billing revolution

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  • If it is government funded, the report is likely to reveal that we should all charge at legal aid rates and run up huge overdrafts and deficits - just like the government!

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  • If it is government funded then it will surely be freely available. And that will be gold dust for all marketing partners.

    Presumably the first lesson will be for firms to have flexibility in pricing: hourly billing should in future just be one of a portfolio of options for charging.

    Our research showed in each of the last two years how firms are rapidly embracing ever wider pricing options (exec sum free on our web site).

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  • I have recently undertaken an exercise with a law practice to price up their NHS Litigation Authority service line using an Activity Based Costing approach - it was the fist time that the firm had ever priced on the basis of fully absorbed overheads, pricing at a net profit rather than contribution level. Plus, they had a menu of pricing options to suit theirs and their client's needs, without pricing and billing becoming a cottage industry in and of itself.

    That's the key message that has to come from any pricing exercise - firms must revolutionise how they bill without making it so complex that they erode the benefits.

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  • Curious. If it's public funded then how did they pick Addleshaws as the law firm?

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  • Re Anonymous 1/11/2011 12:16pm
    .....perhaps because the last time Cranfield worked with AG they developed contacts and understanding that could be leveraged to benefit this initiative?...perhaps because AG leads the way and have a reputation for doing so!

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  • Quick! Give this week's Marketing Award to "Anonymous 1-Nov-2011 4:15pm"...

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