The Lawyer Africa Elite 2014 features an in-depth look at 46 leading independent firms’ strategies in 15 key sub-Saharan jurisdictions, as well as the views of in-house counsel from some of Africa’s largest companies... Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
Wragge & Co has launched an advertising campaign in a bid to tempt clients away from City litigators.
The series of four adverts, extolling the virtues of the 17-partner, 110-lawyer strong litigation department, will appear in the business press over a four-month period. Developed by Vivarini Advertising, the adverts use cartoons making fun of lawyers while hammering home the message that litigation can prove disastrous if entrusted to the wrong person.
"The purpose of this campaign is to reinforce the changing perceptions about the provision of legal services," said Wragge & Co senior litigation partner Andrew Manning Cox. "There is no longer the need for companies to buy those services from London."
Heather Stack, who commissioned the campaign, would not reveal its cost, although sources suggest it was about £12,000. She said humour was used to make the ads stand out from the usual legal advertising.
The firm believes it is the first time the litigation team of a firm has launched a national advertising campaign.