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UK firms take note - US rival Dewey Ballantine appears to have found a new (and rather inventive) way of increasing the firm's profile.
During a recent meeting with one of The Lawyer's scribes, a spokesman for the firm spent several minutes singing the celebrity praises of Polish senior partner Lejb Fogelman. A rather unusual choice of subject matter when time could have been spent extolling the benefits of such recent lateral hires as former Linklaters Oppenhoff & Rädler senior partner Rudolf Cölle and Nörr Stiefenhofer Lutz partner Bernd Fahrholz in Frankfurt.
But it appears that praise for Fogelman rings true, as according to sources close to the man himself, he is in fact a minor celebrity in Warsaw.
Having previously graced the cover of such Polish publications as the local equivalent of GQ and been named as one of the country's best dressed, Fogelman is now a much-sought-after commentator on issues ranging from the legal sector to the arts. In fact, on the day of Tulkinghorn's enquiries, Fogelman had already been booked for a 15-minute slot on local television to debate the death penalty.
Meanwhile a quick trip around some of Warsaw's finest and most fashionable restaurants will reveal several framed photos of Fogelman smiling regally over diners.
Does this mean we can expect to see Nigel Knowles or Nigel Boardman gracing the pages of Esquire shortly?