SNR Denton and Salans prepare for September merger vote

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  • Both firms should just give up and close the offices that are losing money and spin off the offices and practice areas that actually make money. Historic SNR and Denton firms had a good run. The perception is that SNR Denton is a better firm than Salans, but I am not sure I would agree.You can expect the good partners to continue to leave.No mention of London in the article? London management has failed miserably so keep them out if you want this to have any chance of working!

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  • Pinsent Masons must be seething.

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  • Neither brand’s so strong – that’s the joke of it. It’s two weak firms. Agreed.

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  • Neither firm has a bright future in its current form. The firms really have limited options - either achieve critical mass through consolidation and organic expansion, or break themselves up into a series of small boutique firms.
    At the moment they are in a no-mans land.
    This merger does make sense.

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  • It could work for them. Look how well a third rate (at least the non-USA part) firm like DLA has done.

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  • If they can't agree on a name and don't want to spend too much on finding a new brand, they should perhaps just use the initials: S & S.
    Since however this might be confused with Shearman & Sterling, they should use SS. Combined with a fancy "The" they would have one of the strongest brands ever. Almost automatically, they would be feared in the market as the firm with the killer instinct. Or so.

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  • DLA has strong leadership on both sides of the Atlantic. SNR is another US firm, but what do they do? Denton London should have done this ages ago before it was driven into the ground. Denton does have the Middle East but the Middle East seems to have lost much of its luster. Maybe Dewey would have been a more suitable partner? We no longer hear of the Middle East team. Have they all slowly left? Denton in the Middle East should break away and join a proper firm to help it forward.

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  • Game changer.

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  • @Anon | 24-Aug-2012 11:14 am
    How, in any context, would such a merger be a game changer? I imagine the net impact of such a deal would be almost negligible on the global legal market. Clients will no doubt be mildly interested, but that is all. The people most likely to be affected will be the surplus support staff, PR people etc, that such an overlapping merger will now leave redundant. Management will also have a far bigger headache than even before. I also doubt PEP will be affected one way or the other by this deal.

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  • @ Armstrong | 24-Aug-2012 12:16 pm - In terms of the combined firm's size in each of France, the US and the UK it will have a distinctive profile.
    This is of course just one more piece in the puzzle of market consolidation, and the combined firm will doubtless be involved in further mergers and significant organic growth. However it is a more important development than you suggest.

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